Cross Media Marketing
Do you need to improve your response rate? Do you need better campaign tracking? What if you could capture customer data that you can use instantly to focus your marketing message and increase your sales opportunities?
JHL’s Cross Media Marketing can do all of this for you with a solution that combines the power of direct mail marketing with email marketing and personalized web pages to provide a powerful marketing tool.
Here’s how Cross Media Marketing works in 4 simple steps:
Step 1: PLANNING
 NEEDS ANALYSIS  CAMPAIGN DEVELOPMENT
JHL Digital Direct identifies your exact needs and provides a solution for how to reach your goals using our expertise in concept, design and copywriting. Services include all creative – personalized to increase the impact.
Step 2: IMPLEMENTATION
 DIRECT MAIL DROP  VISIT TO PURL
An opening “touch” with a letter, email or simple post card directs your target to their personalized landing page (PURL - a customized web experience) where they can provide you with usable data, fostering an immediate relationship.
Step 3: RESPONSE
 THANK YOU EMAIL SENT  SALES EMAIL NOTIFICATION
Responding to your prospect with a thank you email, you are also alerted by email that a visit to the PURL has occured. An accessible campaign "dashboard" tracks all data so that marketing adjustments can be made on-the-fly.
Step 4: ANALYSIS
 REAL-TIME REPORTING  POST-CAMPAIGN ANALYSIS
Throughout your campaign, JHL helps you understand and use the captured data. Further marketing efforts can be employed to increase response through additional contact. When the campaign is over, JHL will sit down with you to analyze and interpret data.
For a more detailed description of JHL's Cross Media Marketing system, please visit our PDF Downloads page to download a comprehensive brochure.
Contact us | View Cross Media Case Studies
|
|
